Social media and communications administrator Tepeyac

JOB DESCRIPTION
 
Title:  Social Media and Communications Administrator
FLSA STATUS: Non-exempt
 
Job Summary:  
 
The Social Media and Communications Administrator coordinates all aspects of social media, website management, and communications for the Tepeyac Institute. This role involves creating, maintaining, and updating online platforms, including the Institute's website, online learning platform, and social media profiles on Facebook, Instagram, TikTok, Spotify, and others.
 
Responsibilities include receiving and responding to inquiries from the website and social media channels, creating and managing posts, taking and editing photos and videos of events, and recording and uploading podcasts and classes. Additionally, the role involves managing technical equipment, such as laptops, projectors, and cameras, and providing support for secretarial tasks as needed.
 
A key focus of this position is to communicate the work and mission of the Tepeyac Institute to parishes and communities within the Diocese of El Paso, enhancing visibility and engagement with its programs and services.

Supervisor:  Director and Administrator
 
Duties and Responsibilities:
 

1. Develop, manage, and maintain the Institute's online presence, including its website and social media platforms (Facebook, Instagram, TikTok, Spotify, and others).
2. Create, edit, and post engaging content, such as social media posts, photos, videos, and podcasts, to promote the Institute’s programs and mission.
3. Collaborate with staff and instructors to ensure consistent and accurate messaging across all communication channels.
4. Foster relationships with parishes and diocesan communities to increase awareness and engagement with the Institute’s offerings.
5. Monitor and respond to online inquiries and discussions in a timely and professional manner.
6. Provide support and guidance to staff, instructors, and students on the use of digital tools and platforms.
7. Assist in the planning and execution of digital marketing campaigns and outreach initiatives.
8. Manage technical equipment, such as laptops, projectors, and cameras, and provide technical support during events as needed.
9. Maintain and update email lists, assist with email marketing campaigns, and track engagement metrics.
10. Prepare monthly reports to update the team on online engagement and communications performance.
11. Assist with secretarial tasks and provide general support to the Director and staff.
12. Participate in staff retreats and ongoing professional development opportunities.
13. Plan and contribute to the development of future projects for online learning, communication, and community outreach.

 

Qualifications:

1. A strong understanding of social media, digital communications, and graphic design is required, with practical knowledge and skills in these areas. 
2. Solid knowledge of graphic design principles and proficiency with tools such as Canva, Adobe Photoshop, or Illustrator.
3. Intermediate photography and video editing skills, with experience using tools like Adobe Premiere, Final Cut Pro, or similar software.
4. Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) and their use for outreach, education, and ministry.
5. Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with email marketing tools.
6. Knowledge of website management, including basic familiarity with content management systems.
7. Excellent communication skills, both written and verbal, with the ability to create engaging content and interact professionally with diverse audiences.
8. Bilingual (English/Spanish), with strong cultural competency to engage effectively with diverse diocesan communities.
9. Passionate about the mission of the Tepeyac Institute, with a deep commitment to promoting and helping others know, live, and grow in their Catholic faith.
10. Strong organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.
11. Creativity and innovation in developing outreach strategies and digital campaigns to enhance visibility and engagement.
12. Flexible and collaborative team player, willing to learn and adapt to new tools, technologies, and trends in digital communication.

 
 
 

Working Conditions:

• Regular schedule: Monday through Friday, 9:00 AM to 5:00 PM.
• Flexibility required for occasional evening shifts (6:00 to 9:00 PM, Monday through Friday) or Saturday mornings (8:00 AM to 1:00 PM) to provide technical assistance to professors or support Institute events.
• Overtime must be approved in advance by management.
  
  

Disclaimer Clause: The above statements are intended to describe the general nature and level of work required of this position.  This is not meant to be an exhaustive list of all responsibilities, duties and skills required.
 
The employee is expected to serve as a role model for the community by maintaining good standing in the Catholic Church, adhering to its teachings, and living out the Faith with a sacramental and moral Catholic life. This includes regular Mass attendance and actively embracing the values and practices of the Church in a spirit of love and service to all our brothers and sisters.
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